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Archive for maggio 2012


Some time ago I mentioned my collaboration with onFormative and AKQA to create Nike FuelStation in London: the installation just won the first place in the April 2012 CreativeShowcase contest 🙂
Everyone worked hard on this project, so it gives a good feeling to know that people is enjoying the experience we crafted for them:

Consumers made nearly 2,000 videos in the first month, moving more in a store than they’d ever done before. The installation got them hooked on the idea of Nike+ FuelBand, with 93% coming back to buy the product on release.

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